Let’s look at how these insights play a part in the bigger picture. The more we understand the better we can be at coming up with good solutions that “break through” as opposed to just offering band-aids.
“People don’t know where to look to find the answers they need… and many times don’t know who to talk to. We, as people, need tangible tools to be proactive… to make healthy and responsible decisions…”
This can go for any struggle we have… health, housing, food, relationships, job, family issues, addictions, etc.
Say you’ve lost a job. Where do you turn? What do you do? How long has it been since you’ve done the job search process? Do you locate the newest newspaper and consult the local help wanted section? Is your resume in order? Do you have a resume? Do you know how to write a resume? Do you even know what you want to do? Are you in survival mode?
I could go on with these questions… there are a slew to ask. Many of you may know that now-a-days looking for a job is so much more than looking in the help wanted section, searching Craigslist, or scouting the neighborhood for signs in the windows. It’s about “creating your brand”. What do you have to offer… what are you bringing to the table… what is your expertise? How do you present yourself in person, on paper, on the internet, through business cards/stationary? Touch, smell, sight, and sound.
Let me ask you this… how would you know that you needed to create a “brand” – the brand known as you, if you were never introduced to the concept? Where would you go to hear about it… where would you be introduced to such a concept? It’s becoming more main stream… but, I didn’t hear about it until I started actively participating in a job networking group. I wouldn’t have known. Sure, the networking group was readily available… but, if someone doesn’t know it exists, how would they know that’s where they’ll learn this?
Let’s also take into consideration people who may be starting from scratch. There are many people trying to figure out how to summarize their entire work history on a couple pieces of paper. Who may not know the language to use, what’s most important to include, they may not have much to include or it’s all over the place – what do you do with that?
There are people who may have never used the internet (or may not have access to a computer). If they have access, they may not be equipped on how to use it for locating a job, and certainly may not have any inclination of what Linked In is.
What about the people who need just to have a job, and have taken any job to survive to put food on the table and clothes on their backs. Or, the people that don’t have a work history, what do they do?